Attraction marketing is a crucial thing that coaches and aspiring coaches need to understand fully. Host Christy Whitman shares this magnetic concept along with her program in QSCA that redefines marketing in a way that you have not thought of before. She explains how to market your coaching services effectively and how to magnetize rather than repel your client’s ideas. Choose the path towards becoming a successful life coach through attraction marketing. Join Christy on today’s episode.
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Becoming A Successful Life Coach: The Power Of Attraction Marketing by Christy Whitman
Coaching is an extremely rewarding profession on many levels. It’s also one of the fastest-growing industries in the world. Through the sequence of short episodes, I’m going to teach you the key fundamentals that you need to know to get started as a coach and to create a fun and thriving coaching practice that’s in perfect alignment with who you are, what you value and what you most want to contribute to others. The next step in teaching you everything you need to know to become a successful life coach has to do with the subject that you won’t find talked about a whole lot within this industry. It deals directly with what you call the dark side of being a life coach, yet this one rarely talked about component is the reason why some coaches enjoy a thriving practice that provides them freedom and fulfillment, as well as multiple income streams and why others struggle to find one single client.
Your success as a coach will hinge on your ability to embrace this next topic, and that is learning how to effectively market your services. I can tell you with absolute certainty that marketing is a critical aspect to you realizing the success you desire both as a professional coach and in your personal life as well. I realize that marketing your coaching services and creating a fulfilling personal life may seem entirely unrelated. In this short segment, I’m going to redefine the concept of marketing for you in a way that you probably have never thought of or heard before. To begin, I’d like you to consider that the act of marketing yourself and your services is an expression of your self-worth. It’s a direct reflection of how much you love and value yourself. The contribution you make to others and to the degree that you are comfortable with and willing to unabashedly let people know who you are and what you can provide is an indication of how open you are or how closed-off you are to receiving abundance in all forms. This includes not just an abundance of income, but also an abundance of friends, love, ease and so on. In order to understand the concept of marketing in these broader terms, the word marketing itself needs the expanded definition.
The next thing I’d like you to consider is that most traditional marketing approaches are based on a mindset of lack. We received some deficiency, a shortage of clients or a lack of opportunity or even money. We try to identify some source outside ourselves that we believe can fill that lack. The bottom line is this tactic never works because people can perceive neediness and they can feel when we are acting from a place of insufficiency. I’m sure you’ve been on the receiving end of a sales play when you felt as though someone else is trying to convince you or coerce you into something. You know from personal experience that not only does it feel gross, but it evokes major resistance within you towards the person trying to coerce you.
I bring this up because you could be an incredibly gifted coach and you could be speaking with someone who is actively looking for exactly what you have to offer, but if you are coming from a place of lack, either perceiving lack within yourself or lack within your client, they will instinctively recoil. Why? Because at that moment, you’re not in resonance with a vibration of offering and giving the value that you know you can give. You’re in a vibration of insufficiency, lack and need. From that place, you truly do not have anything to give.
I know how essential marketing is to creating a successful coaching practice. As a former pharmaceutical sales rep, I was exposed to many approaches that backfired and produce the opposite of the intended effect. I’ve included an entire section on marketing in the year-long certification program I offer through the QSCA. As a result, my coaches develop mastery in a radically different approach to marketing that I call magnetic or attraction-based marketing. Although it flies in the face of the traditional shotgun tactics use to target as many potential clients as possible with a single brochure or an email blast. Magnetic marketing ensures that the clients you attract are genuinely a fit for you and will benefit from what you have to offer and that you are a genuine fit for what they need.
I teach my coaches to magnetize rather than repel their ideal clients by creating a climate around themselves that’s entirely focused on the value they can provide. I teach them that whenever they talk to or think about or interact with potential clients, to see them as though they are already living the success they desire in whatever area of their lives they’re seeking to improve. Have you ever been in the presence of someone who wanted to be your best self around? There’s something about the way this person interacts with you, the way they look at you and the esteem that they hold you inspires you to want to do things for them. Not out of obligation, but sheerly out of your own genuine desire. This is the power of seeing another person through the eyes of possibility rather than through the eyes that something is wrong with them that needs to be fixed.
When we hold someone in their highest light, they become irresistibly attracted to us and they instinctively rise to match our expectation. I’ve seen many coaches fall into the trap of thinking that in order to sign a new client up, they first have to highlight all the things the client wants to change about him or herself and then convince them that their coaching methods hold the secret to that change. What happens when we look at someone through the eyes of what’s wrong is that they feel demoralized and defeated, not inspired to become their best self. Looking through the eyes of possibility takes training and it takes a lot of practice. It’s a way of viewing those around us, prospective clients as well as friends, loved ones, coworkers, even our kids from knowing that they already have all the answers they need within themselves. It’s having faith that there’s a natural process of evolution that’s at work in their lives and in all of our lives. Although they may be coming to us with an issue or a problem, there is a solution that is ready to reveal itself to them. The path to that resolution unfolds naturally and effortlessly once they become open to receiving it.
What prospective clients are looking for is not someone to offer guidance or give them advice, but someone who can guide them back to the source of their own inner wisdom. Beloved poet Walt Whitman must have understood the power of magnetic marketing when he said nearly a hundred years ago, “We convince by our presence.” This is the essence of becoming wildly successful as a coach and in every other aspect of your life as well. I’d love to hear your thoughts or questions about the information covered in this episode. Please write to me and share it with your friends and colleagues. To get even more coaching tips and insights, subscribe to this channel and we’ll keep you posted as soon as we publish something new.